Archive for Social Media

Ending The Confusion About Inclusion – Diversity 2071

Posted in Communication, Diversity, Empowerment, Hiring Trends, Inclusion, Job Search, Small Acts of Recovery, Social Media, Uncategorized, Web 2.0 with tags , , , , on November 20, 2009 by jcsicareerassist

On this blog, we try to offer a thought-provoking take on all subjects related to job seekers and their experience on the job market.  As I’ve mentioned, we believe that empowered job seekers will have a significant impact on the overall turnaround of the market itself.  So when we decided to write about Diversity and Inclusion (D&I), we wanted to offer an outlook that you might not find anywhere else.  Having a clear unfiltered picture of what a totally inclusive culture would mean to the business world will explain why so much effort is being put into creating it.  As job seekers, it’s important to know that D&I isn’t going anywhere and that it’s in everyone’s best interest to understand why it is essential to their success to have an idea of where it is headed.

In order to envision the future of D&I, I began considering what kinds of careers the next generation would reflect upon having grown up in a digital age driven by technologies that allow us to connect and share information with increasing rapidity.  I even chose the year 2071, to illustrate the year that children born today would be eligible for retirement based on the current government recognized age of 62. Living in a time when anyone can contribute their thoughts any time they want via social media platforms, I wondered if they will laugh at our generation for ever needing Diversity training in the first place? 

Considering the way the internet is being used today really put D&I in perspective and the more I thought about it the simpler it became.  When you really break down D&I, it’s driven by the fact that–on an individual level–everyone just wants to fit in somewhere and express their creativity freely.  With virtual worlds, online gaming, social technologies, and search engines, being able to experience this is increasingly becoming a cultural norm.  As more and more people engage across digital platforms, it will become more difficult not to engage in other social arenas as well.  So when you eliminate all of the distractions it becomes clear to see that D&I efforts are suited to facilitate the highest level of engagement. Now for many, this may sound too simple and it definitely doesn’t present a clear business case for why time and money should be invested in programs and training to try to get entire organizations on board. So there must be more to it.

Well while companies know that what’s driving the need for D&I is fundamentally simple, it isn’t easy at all.  Transformation never is.  It is uncomfortable and challenges everything we know.  It demands vulnerability in exchange for growth.  And the rewards that come from our efforts will only meet us halfway.  That means we must extend ourselves.  In essence we must put ourselves out there and learn by doing.  For many of us that is too scary.  We’d rather just close our eyes and wait for change to pass us by.  But, that’s not going to happen.  We’ll be pulled in eventually.  Just ask anyone who reluctantly created a Facebook page or people on the job market who are finally accepting the value of a LinkedIn account.  It’s the same process.  And if you still think social media has nothing to do with Diversity, just wait. 

I deleted an earlier version of this post because in the end it was just one more post telling us what we’ve already heard before.  If Affirmative ActionEqual Employment Opportunity, and the idea that diversity breeds innovation were convincing enough, the discussion would have ended long ago and people would be volunteering to learn how they could help the process move forward.  But because in large part, mankind’s fear of loss still generally exceeds their desire for gain, the D&I dialogue will continue until we reach the tipping point where resistance is obviously costing us more than voluntary compliance.  Understanding this is leverage for those willing to take a front seat on this transformational roller coaster. By the year 2071 when the confusion about inclusion is no longer an issue, the retirees will be able to look back on what it took to get to an inclusive culture and simplify it into a definition like the one below.

Diversity and Inclusion (D&I) – A systematic process designed to facilitate information transfer through converting a culture from a driving mindset of “What’s In It For Me” (WIIFM)  to one of  “What’s In It For Everyone” (WIIFE) .

Now, you might still be asking what this has to do with your job search.  The answer has everything to do with market relevance.  The market is headed this way and if you are not, your POTENTIAL to contribute will be irrelevant since your resistance will represent an information bottleneck. When it is all said and done I believe the retirees of 2071 will demonstrate that the business case for Diversity and Inclusion never had anything to do with the categories that we break ourselves into and everything to do with increasing the flow of ideas and information. 

Google is growing by leaps and bounds because it feeds our need to know and gives us access to information on demand.  Every time we go to a search engine and look up anything, we increase our expectation to find answers quickly. We are in an age where information is currency and anything that gets in the way of our access to information will be minimized and eventually eliminated.  It is inevitable.  We are fast approaching a point where the only hang ups in communication will be individuals withholding information because they are operating on an obsolete paradigm.  So I submit that in the future of business this will not be tolerated from anyone regardless of a person’s race, color, national origin, sexual identification, age, religion, or disability.  The business case for D&I can’t get any clearer than that.

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Catching Up In a Dynamic Job Market

Posted in Job Search, Social Media, Web 2.0 with tags , , on June 8, 2009 by jcsicareerassist

Ask anyone who was on the job market ten years ago or more and they will tell you that it’s not what it use to be.  But then again, nothing is the way it was 10 years ago.  Ten years ago there was no LinkedIn, Facebook, Twitter, or Google and the only “Green” most people were thinking about was money.  But as the world became more connected and inevitably more social, changes became more transparent and we gained the ability to watch evolution occur in real time.

Instant feedback is now the norm and the “try before you buy” mentality that has entered our lives through consumer ratings sites has entered the job market.  As Dan Voelpel pointed out in his News Tribune article, “The Rules For Job Hunting Have Changed“, these days one of the first things employers do is check your LinkedIn profile to see if you have any recommendations. 

Fifteen years ago if you neglected to keep your resume up to date prior to a job search all you needed to do was spend a few days cleaning it up and start handing it out.  These days you have to think about your various profiles and web presence as well.  So the question is what do you do if you anticipate being on the job market or are already looking and have all of this “catching up” to do?

Well the obvious thing is to start today.  In spite of the initial trepidation of walking in new territory, you will quickly find that you are going to know many people participating in the social media Big 3–LinkedIn, Facebook, and Twitter.  Lay your foundation there.  Secondly, build a framework by finding and engaging with groups that are either in your industry or share your interests.  From there, make it a part of your closing in conversations to ask if the person uses any of these networks.  Over time, you will find that connecting this way becomes as natural as using email and cell phones.

The key here is to make yourself accessible if you want to found.  We are living in a world where we’ve become very used to having information at our fingertips.  If you can’t google it, then people will assume that it probably doesn’t really exist.   As you begin your new job campaign, keep in mind that people are out here looking for answers to their questions and solutions to their challenges.  So if you have what they’re looking for, make it known.