What Is Your Message?

Image out of Walden Alumni Magazine Online

Image out of Walden Alumni Magazine Online

For many people on the job market all this talk of branding and You, Inc. can be a little daunting. They just want to get to work doing what they’ve been trained to do and get on with their lives. But with so many people out here embracing social media technologies, it could easily feel like the only way to get ahead is to go get a marketing degree before they even start applying for jobs. However, the truth is that marketing really isn’t the hard part. The real challenge comes with identifying the core message that you want to deliver to potential employers. That is the essence of branding.

The fact is that whether you proclaim it or not, you have a brand. There is some thought or notion that comes to mind when people think of you. The question you have to ask yourself is whether or not that thought or notion reflects the message you intend to project to your audience. If so, consider yourself lucky. Your next step is to do some research and pick the tools that will be most conducive to expressing your message. There are plenty out there to choose from.

However, if you have no idea what people think of when you come up in conversation, then you have a little bit of work ahead of you. Fundamentally, the job search is all about getting reacquainted with yourself and starting new relationships.  There’s a person that you have become over the years of education, experience, and reflection that you have taken part in.  Now your job is to inventory who that person is and help facilitate an introduction with the people looking for someone just like you.  It’s understandable that over the years you’ve been too busy working to really think about it in these terms and believe me you’re not alone.

If you were offered outplacement by your previous company or if your  community has some sort of career center, you can connect with others working toward the same goal. Your local library might also be an excellent resource as well.  You might also consider taking an assessment such as www.PrimaryColorAssessment.com which is designed to help you see how your strengths align with your current career path.  If you can see some of yourself in the results, these types of tests are a good way to get jumpstart your work on putting yourself into words.  Not to mention, that you might learn a thing or two that can be helpful when meeting new people.

Just remember that only you know what you have to offer to a company or organization.  Devloping your message is just the work of making it easier for them to see.


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