Catching Up In a Dynamic Job Market

Ask anyone who was on the job market ten years ago or more and they will tell you that it’s not what it use to be.  But then again, nothing is the way it was 10 years ago.  Ten years ago there was no LinkedIn, Facebook, Twitter, or Google and the only “Green” most people were thinking about was money.  But as the world became more connected and inevitably more social, changes became more transparent and we gained the ability to watch evolution occur in real time.

Instant feedback is now the norm and the “try before you buy” mentality that has entered our lives through consumer ratings sites has entered the job market.  As Dan Voelpel pointed out in his News Tribune article, “The Rules For Job Hunting Have Changed“, these days one of the first things employers do is check your LinkedIn profile to see if you have any recommendations. 

Fifteen years ago if you neglected to keep your resume up to date prior to a job search all you needed to do was spend a few days cleaning it up and start handing it out.  These days you have to think about your various profiles and web presence as well.  So the question is what do you do if you anticipate being on the job market or are already looking and have all of this “catching up” to do?

Well the obvious thing is to start today.  In spite of the initial trepidation of walking in new territory, you will quickly find that you are going to know many people participating in the social media Big 3–LinkedIn, Facebook, and Twitter.  Lay your foundation there.  Secondly, build a framework by finding and engaging with groups that are either in your industry or share your interests.  From there, make it a part of your closing in conversations to ask if the person uses any of these networks.  Over time, you will find that connecting this way becomes as natural as using email and cell phones.

The key here is to make yourself accessible if you want to found.  We are living in a world where we’ve become very used to having information at our fingertips.  If you can’t google it, then people will assume that it probably doesn’t really exist.   As you begin your new job campaign, keep in mind that people are out here looking for answers to their questions and solutions to their challenges.  So if you have what they’re looking for, make it known.


2 Responses to “Catching Up In a Dynamic Job Market”

  1. Great points! I especially like the “try before you buy” line. It’s so true. We expect companies to demonstrate their expertise with blog content and constant Twitter streams. It’s not enough to just say you’re an expert anymore; people want proof.

    The same rules apply to job seekers. Employers want to know who you are and what you’re capable of before they call you in for an interview, much less make you an offer. That’s why a social media presence (comprised of things other than lunchtime menu items and musings about pets) is a great way for job seekers to connect with employers. I know from experience — I found my job through Twitter.

    I would add to this list that having a web resume makes it much easier to prove your expertise to employers. A paper resume is still absolutely essential, but it’s much easier and more powerful to SHOW your accomplishments in a website, with samples and links than it is to try and convey those things in words. Plus, it’s another Google entry!

    Kelly Giles
    Social Media Strategist

    • Thanks for the comment. We feel like the better prepared the candidates, the better it is for all stakeholders in the recruitment and selection process. We’re all in the relationship business ultimately so like you, we advocate making it easier for people to get to know each other by using the tools that are available.

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